Tuesday, 13 September 2011

digipak analysis

Images Used - the image of "The Beatles" are in the center of the advert with the text above, which represents that the image underneath is the "The Beatles" The Beatles Albums are located at the bottom of the advert since it is a advert to show that the albums have been remastered, which is why they are also in colour, they are also in colour so you can distinguish albums. A apple in the right hand corner signifies "The Beatles" label, but until 2010 "The Beatles" weren't available to download on itunes, because of the class of names. The style is a classic and simple layout.

Text - A large size Bootle font, to display the name of "The Beatles" This font is recognized world wide because this is the font the band uses one all their products, Also this is a way the band is recognized. The colour of the bands name "The Beatles" is near enough the only colour on this advertisement, because it is trying to attract people to the advert, it also makes the advert pop.

The relationship between the image of "The Beatles" and the text goes well, because when the font Bootle is used you expect it to be related to "The Beatles" Also the information is in a smaller font and also looks like Times New Roman, and it is near enough the same colour as the background of the advert just a bit darker, which is good because it helps the other information stand out. Also the remastered and the rediscovered goes well with the the pictures of the albums, and also the in stores now relates as well because it shows a promotes where you can get it.

The iconography of this image shows a general representation of the band, at this period in time, even though this wasn't produced when they were still " The Beatles"

The only signifier's in this video are the Apple in the right hand corner and the font which displays the bands name.

We know that "The Beatles" are mainstream because of the infamy they have/ had, but from the advertisement we can tell that "The Beatles" are aimed at a mainstream audience because of the logo for EMI a well known production company which produces vast's amount of music in loads of different genre's.


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