music video analysis

Pendulum – Witchcraft

Pendulum use amplification for their song witchcraft because when, it says eye at the beginning of the video there is close up shot of someone’s eye. At 25 seconds there is the first shot of the meat, but it is slightly distorted, and the effects make iit so you can see a clear shot of him. When the singer says “ a snapshot from where you were born “ it goes through a montage and shows baby pictures of babies it then stops and goes into pictures of a hand. When the male singer says “hand” this is another bit of amplification.
At 41 seconds we can see a medium shot of an electric guitar, the effect that is related to this is two flashes of yellow light on the screen this is expected with the types of music, The drums come on screen when the drums kick in and produce quite fast movements with the drumstick which implies the beat is picking up. The person with the electric guitar seems to be wearing a long trench coat or coat, which could link to that rock hysteria. At 45 seconds amplification becomes present again.
A woman being uplifted into the air represents this. Just after the woman is raised up there a fast paced cuts and shots to show the pickup of pace in the song, the bubbles show where the song changes note by splashing. Round about 2:18 strobe lights come into play which is what we would expect to see in this type of genre’s music video. At 3:00 we get a first shot of the band all together because in previous parts it has been the band separated, even though this music video is particularly focusing on the meat when it comes to the band members, we rarely get a clear shot of his face it is also distorted or has some kind of effect that makes him look different, this could be because he is shy, which is what you wouldn’t expect in a music video with this genre. The last thirty seconds is constant strobe lights and fast cuts, to show the pace of the song.